Studying filmmaking at the University of Technology Sydney, Genevieve Clay-Smith might have thought her career path was heading out in the normal direction — an internship or two, making short films with her friends, maybe working her way up to a paid position.
Diversity in marketing: Not just smart for business, a way to change the world.
It might sound like a bold and idealistic statement, but when we represent diverse people in advertising campaigns and when we challenge gender roles, we’re having an impact on society.
According to acclaimed Australian filmmaker, Genevieve Clay-Smith, movies don’t just have to entertain, they can be a positive force for change as well, as evidenced by the titles on display at the upcoming Human Rights Arts And Film Festival.
When Genevieve Clay-Smith went to university to study filmmaking, she assumed her career would take a traditional path. Perhaps, she’d start out with a few television commercials before eventually working her way up to something more creative.
Gender Matters was announced in December 2015 as a direct response to the gender imbalance identified across the screen industry in Australia.