Globally, brands are changing the way they portray seniors. Gone are the days of crippled grandmas sitting on the porch, knitting and telling children to stay away from the garden. Genevieve was asked by AdNews to give her opinion on whether brands have nailed the new trend of Oldvertising in their ads.
Diversity in marketing: Not just smart for business, a way to change the world.
It might sound like a bold and idealistic statement, but when we represent diverse people in advertising campaigns and when we challenge gender roles, we’re having an impact on society.
According to acclaimed Australian filmmaker, Genevieve Clay-Smith, movies don’t just have to entertain, they can be a positive force for change as well, as evidenced by the titles on display at the upcoming Human Rights Arts And Film Festival.
In this guest post, Aussie writer, film director and content creator at Taste Creative, Genevieve Clay-Smith (pictured below), takes a look at storytelling that works and explains the reasons why…
No matter what people say, no one can deny how important the festival circuit is for short films. Festivals give exposure to shorts, opportunities for distributors to see your work and that generates buzz.
I have often been asked, how has, essentially, a community film, been able to win over thirty international film festival awards, gain distribution across 5 territories, and go viral in Europe? My answer is this: the power of a universal story.