P&O Cruises | We Are P&O

P&O Cruises | We Are P&O
2018 – Copywriter
2 minutes
Client – P&O Cruises


P&O is a part of the largest cruise line company in the world and is the longest serving cruise line in the Australasia region. But unlike traditional cruises, P&O offers a modern Australian experience for cruise-lovers seeking a unique and special experience.

I was tasked as copywriter with aligning P&O Cruises with the modern day Australian lifestyle. The goal was to draw the brand closer to it’s target audience and showcase how P&O has everything the typical Aussie loves, just turned up a few notches!

Director: Henry Smith
DOP: Meg White 
Production designer: Lee Launay
Editor: Javed Sterrit
Composer: Jonny Higgins
Production Company: Taste Creative

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